Braze Campaign Development Masterclass
Explore all 5 core stages of Braze Campaign Development. Click on any of the 25 detailed sub-steps (1a through 5e) to launch interactive liquid code simulators, event trigger consoles, audience estimators, conversion calculators, and QA compliance checks.
Compose Messages
Crafting multi-channel messaging copy, rich assets, dynamic Liquid tags, & Connected Content
Channel Selection
IAM, Push, Email, Content Cards, & SMS layout configurer.
Copy & Creative
Headlines, body copy, CTA URL builder, and dark mode preview.
Liquid & Logic
First Name fallbacks, IF/ELSE tags, and Liquid code testing.
Connected Content
Real-time REST API fetching, header authorization, & JSON parsing.
Testing & Proofing
Test sends to seed lists, profile switching, & Liquid error validation.
Schedule Delivery
Trigger mechanisms, Intelligent Timing, API sends, Quiet Hours, & frequency capping
Time-Based Schedule
Scheduled calendar, recurring cadence, & Intelligent Timing AI.
Action-Based Triggers
Real-time custom event triggers, delays, & event property filters.
API-Triggered Delivery
REST API endpoint payloads, campaign trigger IDs, & key-value parameters.
Local Time & Quiet Hours
Global timezone mapping, 24-hour buffers, & overnight suppression rules.
Re-Eligibility & Capping
Re-entry delays, workspace frequency caps, & priority overrides.
Target Audiences
Segmentation, custom profile attributes, event recency, exclusions, & reach estimation
Segment Selection
Pre-built segments vs ad-hoc filter combinations (AND/OR logic).
Custom Profile Attributes
String, integer, boolean, and array profile attribute filters.
Behavioral Recency
Event counts & time-window thresholds (e.g. Purchased > 2x in 7d).
Audience Exclusions
Global Control Group holdouts, unsubscribed lists, & test blacklists.
Reach Calculator
Channel reachability breakdown & multi-channel audience overlap.
Assign Conversions
Performance goals, secondary events, attribution windows, revenue metrics, & uplift
Primary Goal Assignment
Purchases, custom events, app opens, & click-through goals.
Secondary Goal Tracking
Multi-goal attribution tracking (up to 4 secondary events).
Attribution Windows
Attribution deadline sliders (1-30 days) & post-delivery credit.
Revenue & Order Value
Monetary logging, currency selector, & average order value (AOV).
Control Group & Uplift
Incrementality calculator & A/B test statistical significance (p-value).
Review Summary
Pre-launch QA verification, Liquid syntax validation, race conditions, & sign-offs
Campaign Metadata
Naming conventions, workspace tags, & organizational folders.
Message & Liquid QA
Unclosed Liquid tag validation & link scanner audit.
Schedule & Time Buffer
24-hour local time buffer verification & Quiet Hours audit.
Audience & Race Check
Event trigger race conditions & control holdout verification.
Approval & Launch
Multi-stage signoff, final seed send, & live publishing simulator.