Braze - Step 1-5: Campaign Development
Compose Messages
Step 1
1. Compose Messages
Draft dynamic content across channels using
Liquid
tags,
Connected Content
, or rich media.
Primary Channel
In-App Message (IAM)
Email
Push Notification
Content Card
Header / Subject Line
Schedule Delivery
Step 2
2. Schedule Delivery
Determine when and how often your users will receive this campaign using
time-based
or
action-based
triggers.
Delivery Type
Action-Based (Event Triggered)
Scheduled (Specific Time)
API-Triggered
Send in user's
local time zone
.
Target Audiences
Step 3
3. Target Audiences
Define segments and apply filters to reach specific users based on
custom attributes
and
behaviors
.
Target Segment
All Active Users
Lapsed Users (30+ Days)
VIP Customers
Custom Filters
Audience size estimated at ~42,500 active profiles.
Assign Conversions
Step 4
4. Assign Conversions
Track performance by connecting messaging outcomes to
custom events
or
purchase events
.
Conversion Event Type
Makes Purchase
Performs Custom Event
Opens App
Conversion Window
3 Days
7 Days
14 Days
30 Days
Review Summary
Step 5
5. Review Summary
Perform final checks on campaign settings, audience sizing, and scheduled dates before going
live
.
Message copy verified
Audience criteria verified
Conversion window set
Campaign is ready for launch or scheduling!