Step 3: Target Audiences Workflow

Interactive student module explaining user segmentation, dynamic filters, exclusions, and reach estimation in Braze

Segment Selection

Step 3a

3a. Target Segment

Select a pre-configured Braze Segment or build ad-hoc targeting using real-time user database queries.

All Users ➜ Pre-Defined Segment Filter

Choose Target Segment

Combine with ad-hoc additional filters

Attributes & Filters

Step 3b

3b. Custom Profile Attributes

Filter users based on Custom Attributes like subscription status, preferred language, or device platform.

Attribute: Premium User = True AND Country = US

Custom Attribute

Geographic Location

Behavioral History

Step 3c

3c. Engagement & Event History

Target profiles based on Event Recency & Frequency, such as past purchases or feature usage within a timeframe.

Event Count: Purchased Item > 2 times in 14 days

Custom Event History

Recency filters update dynamically at campaign trigger time.

Exclusions & Groups

Step 3d

3d. Audience Exclusions

Protect campaign validity by removing Unsubscribed users, internal testers, and Global Control Groups.

Target Audience MINUS Unsubscribed & Control Group

Exclude users in Global Control Group (A/B Holdout) Exclude Unsubscribed / Bounced profiles

Reach & Sizing

Step 3e

3e. Audience Sizing & Proofing

Calculate estimated total reach, review reachable profiles per channel, and verify audience overlap before launch.

Estimated Reachable Users: 42,500 Profile(s)

Reachable via Primary Channel

Audience criteria active! Ready to assign conversions.