Step 4: Assign Conversions Workflow

Interactive student module explaining conversion events, attribution windows, and revenue tracking in Braze

Primary Goal

Step 4a

4a. Primary Conversion Event

Define the core objective of the campaign (e.g., Making a Purchase, Opening the App, or Completing a Registration).

Message Delivered ➜ Primary Goal Reached

Conversion Event Behavior

Selected Event Name

Secondary Events

Step 4b

4b. Additional Conversions

Track up to 4 additional goals to measure secondary engagement, such as upgrading a plan or sharing a referral link.

Goal 1: Purchase | Goal 2: Shared Referral

Secondary Event #1

Allow tracking multiple conversions per user

Attribution Window

Step 4c

4c. Conversion Deadline

Set the timeframe during which user actions will be credited directly to this message campaign.

Attribution Window: 3 Days Post-Delivery

Conversion Window Duration

Events occurring after the window expires won't be attributed.

Revenue Tracking

Step 4d

4d. Monetary Value Attribution

Automatically track Total Order Value and Currency parameters to calculate precise campaign Return on Investment (ROI).

Track Purchase Amount ($ USD) per User

Log Purchase Revenue associated with event

Default Currency

Control Group Lift

Step 4e

4e. Conversion Uplift Analysis

Compare conversion rates of messaging variants against the Control Group to measure incremental impact.

Variant Conversion vs. Control Group Baseline

Measure Incremental Conversion Uplift

Conversions configured! Ready for Review Summary.